By applications only

The art and science of being followed.

The art and science of being followed.

The art and science of being followed.

We turn expertise into influence through strategic positioning, semantic research and ghostwriting.

We turn expertise into influence through strategic positioning, semantic research and ghostwriting.

+1.4M

average impressions

per client in 1st year

CULT is a reputation studio that helps founders become the obvious choice through strategic positioning and executive ghostwriting.
CULT is a reputation studio that helps founders become the obvious choice through strategic positioning and executive ghostwriting.
CULT is a reputation studio that helps founders become the obvious choice through strategic positioning and executive ghostwriting.

Our Edge

Our philosophy

©

Inspired by the psychology of cults

Applied to ideas worth following.

We build reputations.

Every decision (from positioning to publication) is designed to make founders memorable, trusted and impossible to ignore.

55M+

Organic impressions

Generated across founder brands.

2900+

Posts written

Crafted for founders and executives.

27+

Brands built

Through strategy and consistency.

What We Do

Services

©

Brand Positioning

Team planning growth strategy at a whiteboard

Positioning

Messaging

Narrative

Authority

We map where you are and where you’re headed, turning research into a clear, actionable plan for sustainable growth.

Brand Positioning

Team planning growth strategy at a whiteboard

Positioning

Messaging

Narrative

Authority

We map where you are and where you’re headed, turning research into a clear, actionable plan for sustainable growth.

Brand Positioning

Team planning growth strategy at a whiteboard

Positioning

Messaging

Narrative

Authority

We map where you are and where you’re headed, turning research into a clear, actionable plan for sustainable growth.

Ghostwriting

Advertising performance dashboard with metrics

Semantic research

Opinion design

Editorial strategy

Linkedin writing

We help founders build a reputation around ideas that deserve attention.

Ghostwriting

Advertising performance dashboard with metrics

Semantic research

Opinion design

Editorial strategy

Linkedin writing

We help founders build a reputation around ideas that deserve attention.

Ghostwriting

Advertising performance dashboard with metrics

Semantic research

Opinion design

Editorial strategy

Linkedin writing

We help founders build a reputation around ideas that deserve attention.

Intellectual Architecture

Content workspace with keyboard and tablet

Content architecture

Concept mapping

Idea frameworks

Knowledge structuring

We organize complex ideas into clear intellectual frameworks that make every piece of content more coherent, memorable and distinctive.

Intellectual Architecture

Content workspace with keyboard and tablet

Content architecture

Concept mapping

Idea frameworks

Knowledge structuring

We organize complex ideas into clear intellectual frameworks that make every piece of content more coherent, memorable and distinctive.

Intellectual Architecture

Content workspace with keyboard and tablet

Content architecture

Concept mapping

Idea frameworks

Knowledge structuring

We organize complex ideas into clear intellectual frameworks that make every piece of content more coherent, memorable and distinctive.

Reputation Growth

Analytics charts and graphs on a laptop screen

Organic Growth

Audience Development

Distribution Strategy

Performance Insights

We help exceptional ideas earn the visibility and recognition they deserve.

Reputation Growth

Analytics charts and graphs on a laptop screen

Organic Growth

Audience Development

Distribution Strategy

Performance Insights

We help exceptional ideas earn the visibility and recognition they deserve.

Reputation Growth

Analytics charts and graphs on a laptop screen

Organic Growth

Audience Development

Distribution Strategy

Performance Insights

We help exceptional ideas earn the visibility and recognition they deserve.

We help founders become impossible to ignore through positioning, ghostwriting and strategic content. We build authority that compounds into audience, opportunities and revenue.

We help founders become impossible to ignore through positioning, ghostwriting and strategic content. We build authority that compounds into audience, opportunities and revenue.

The Method

How we build influence

©

Weeks 1–2

01

Semantic Research

We uncover the ideas, beliefs and patterns that define your expertise.

Weeks 3–6

02

Strategic Positioning

We shape a distinctive point of view people instantly recognize.

Ongoing

03

Publish & Compound

We publish consistently until reputation becomes your greatest advantage.

Ready to build something worth following? Let’s map your path.

Kind Words

In their words

©

"Cult turned my expertise into a personal brand that generated more than 2 millions organic views on the first year"

Axel Bombezin

Entrepreneur & Strategic Advisor

Simple pricing

Pricing

cancel anytime

01

Sparring

Intellectual sparring 1:1

Monthly 90-min strategy session 1:1

Content & positioning reviews 1:1

€1,000

/ month

02

Growth

Ghostwriting (10 posts/mo)

Dedicated Growth Operator + Content Strategist

Monthly strategy sessions 1:1

€4,000

/ month

03

Scale

Ghostwriting (30 posts/mo)

Dedicated Growth Operator + Content Strategist

Weekly strategy sessions 1:1

€9,000

/ month

01

Sparring

Intellectual sparring 1:1

Monthly 90-min strategy session 1:1

Content & positioning reviews 1:1

€1,000

/ month

02

Growth

Ghostwriting (10 posts/mo)

Dedicated Growth Operator + Content Strategist

Monthly strategy sessions 1:1

€4,000

/ month

03

Scale

Ghostwriting (30 posts/mo)

Dedicated Growth Operator + Content Strategist

Weekly strategy sessions 1:1

€9,000

/ month

Questions

Frequently asked questions

What kind of projects do you take on?

We work with founders, executives, investors and consultants who already have real expertise but struggle to make it visible. Every engagement starts with one objective: building a reputation that compounds over time, not just content that performs this month.

How does a typical engagement begin?

Every project starts with a strategic deep dive. We map your thinking, identify your positioning, and design the intellectual architecture that will guide every piece of content going forward.

What is your pricing model?

We work on a monthly retainer with no long-term commitment. Every engagement is designed as an ongoing partnership, because reputation is built through consistency, not one-off campaigns.

Who will I be working with?

Every engagement is led directly by Thomas Ryvol. Depending on the scope, you’ll also work with a carefully selected team of strategists, editors and growth specialists.

How long does a project usually take?

Most clients start seeing measurable momentum within the first few months. Building a reputation, however, is a long-term asset. The longer we work together, the stronger the compounding effect becomes.

Do you offer ongoing support after launch?

Yes. In fact, that’s where most of the value is created. We continuously refine your positioning, challenge your ideas and evolve your content as your business grows.

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